Internally, we obtained an improvement in resource efficiency.
In fact, in one geography, we increased revenue per visitor by 63%. We have simplified the user journey which resulted in a significant increase in conversion rates and revenue. “With the marketplace project, Avangate helped us improve certain key elements. As part of this project, Avangate developed and implemented localized marketplaces for the majority of Eastern European markets, including Bulgaria, the Czech Republic and Slovakia, Hungary, Greece, Romania, Serbia and Ukraine. As part of Kaspersky Lab’s effort to continually optimize the customer experience, Kaspersky Lab decided to migrate existing stores in several Eastern European countries to Avangate localized marketplaces.
With revenue over $600 million, Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions and one of the fastest growing IT security vendors worldwide. ATLANTA, GA – Febru– Avangate, the global eCommerce and subscription billing platform that maximizes revenue for software, SaaS and digital solutions, today announced that Kaspersky Lab improved user experience and increased revenue from local markets following the implementation of Avangate’s solution for marketplaces in several countries from Eastern Europe.
0 kommentar(er)
